To check your Domain Authority with Moz, simply type your URL into the “Domain Analysis” tool. According to Moz, you can use your DA score to track the “ranking strength” of your website over time, but DA is not a Google ranking factor. Since the DA is based on machine learning, it can fluctuate as different data points become available. If domain 1 is more likely to appear in the SERP than domain 2, the domain authority of domain 1 would likely be higher. The algorithm looks at how often Google is using a domain in its search results. The Domain Authority calculation uses machine learning to predictively find the “best fit” algorithm which most closely correlates Moz link data with real rankings from thousands of search results. To calculate your score, Moz uses data from its extensive Link Explorer web index, along with dozens of factors, like the number of inbound links and site speed. ![]() Moz offers domain authority scores on a range from 1 to 100, (with 100 as the top score). They created the DA score as a way of predicting a website’s ranking potential for the SERPs. Moz is the company responsible for coining the term “Domain Authority” initially. Each tool has its own rules, but each can offer a useful insight into your site’s growth, and its performance in relation to similar domains.Ĭrucially, domain authority is not the same as “PageRank”, a similarly complex rating from Google.ĭomain authority scores are also not the same as “page authority”, which looks at factors on a specific page, rather than an entire website. There’s no fixed number or formula for calculating “authority” that stays consistent across all of the available tools online today. Since Moz introduced the concept of domain authority as a method of tracking website performance, various other companies have created their own, similar scores. Introduced by Moz, the term “domain authority” refers to a score designed to predict how likely a website is to rank in the SERPs (Search Engine Result Pages). ![]() Today, we’ll be looking at the various free tools available for checking the domain authority of any website and some tips on how to increase your domain authority. Although this number doesn’t influence your SEO performance, or how Google perceives your site, it can be an important tool in growing your online presence.ĭomain authority is a score used by webmasters to check the progress of their site’s growth over time or compare their ranking likelihood to competitors. If it says Yes, that means your website pages are crawled by Google Bots or if it says No, that means Google bots have still not indexed your website.A domain authority checker or da checker tool provides an insight into the authority of your website.ĭomain authority can be a difficult concept to understand for website owners. This tool results in either "yes" or "no". Google Indexing: Google search engine indexing is the process of adding websites, web pages into Google search. IP Address: IP (also known as Internet Protocol) address is a physical address connected to your personal computer, laptop, or mobile devices for communication. Alexa is a global online website ranking system that taken into account the web traffic to a website to calculate its Alexa rank and web traffic. It is used to calculate the link popularity in comparison to others.Īlexa Rank: It is said that the lower a website Alexa rank is, the higher will be the online popularity of the website. ![]() Moz Rank: MozRank is a term taken from SEOmoz's logarithmically scaled 10-point measurement of popularity of a given webpage. Page Authority: This is different from domain authority as it is the strength or authority of a single web page in a website while domain authority is calculated for the overall domain. The higher the score you have the higher will be your website domain authority. Domain Authority: DA stands for domain authority, is an SEO metrics introduced by Moz which is known as the strength of a domain or a website.
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